melanie ford profile

Melanie Ford - Couture Designer

Founded in 2008, Australian designer Melanie Ford launched her Designs by Melanie Ford label in Newcastle and Sydney, offering a truly personalised service, wanting to create the feeling of beauty and comfort within; a dress should become you.

As a child she loved spending every free moment around her grandmothers and mothers industrial machines and fabrics. Always absorbing every technique possible, from the vintage craftsmanship of her grandmothers era, and then taught by her amazing teachers for three years at Sydney’s Whitehouse School of Design, and finishing her studies in Florence Italy with a Masters in the Art of Fashion course she excelled in. Returning to Australia she learnt a large variety of skills working in large production companies in Sydney’s rag trade.

What this brought Melanie was one of the rare abilities in the industry, being able to design and produce a gown from start to finish.

Moving out of the rush of Sydney she fell naturally into the individual services of Bespoke designs, ensuring the perfect made-to-measure fit with elegantly tailored fabrics and intricate hand embellishments; she found the path in her career she had dreamed of, designing and creating gowns for brides and special events. Couture knowledge and finishes has become such a specialised service for the label, with amazingly talented staff over the years working alongside Melanie.

She has now moved into more personal ‘appointment only’ studios to spend time with family and extending the label into a made-to-order collection that can be purchased online, or booked in-house as a Demi-couture service, offering a fitting and individual design development. Or you can still meet up with Melanie in her private studio to design that Bespoke, tailored design for a genuinely personal service creating the perfect gown.

'Indulge yourself, be unique and experience the difference...'